Food and Care Coalition
Project Overview
The homeless have no cash, but neither do millennials. So we created "Venmo the Homeless", a stunt and guerrilla social campaign that launched The Utah Food and Care Coalition's Venmo account and raised over $6K in a week.
This was awarded a Gold Regional Addy. We also won $500 in the Changemaker competition of the Peery Film Festival, so we donated the money for the budget of a follow-up campaign.
Creative/Director/Editor: Jason Murray
Copywriter: Wilsynn Wheat
Art Director: Keith Read