We worked with Mophonics to compose a custom song that would make kids giggle, but also hopefully not annoy their parents to death. Then partnered with ATK PLN to craft the animation. We chose to build live miniature sets in order to create a tangible and familiar feeling, but then used wild 2D animation on top of that inspired by the creative imaginations of kids... ya know, the kind of imaginations that say squirrels can have racing stripes, and rabbits eat their poop with a spoon, obvi.
