Move Forward with MaryRuth's

MaryRuth's
Project Overview
MaryRuth's is an Amazon-native wellness brand that was looking to build a more customer-centric story compared to their previous conversion-focused campaigns. So we built a 360 campaign on Amazon around the founder's philosophy of "Moving Forward Everyday", highlighting how customers use MaryRuth's products in all of their routines—from day to night.
Day-to-Night
We created a time-responsive ad experience that delivered specific contextual messaging and visuals based on the time of day. Even the landing page adapted based on whether you visited the page in the morning, afternoon, or night—regardless of time zone.

The campaign included streaming TV spots, OLV, custom Alexa experiences, Fire TV media, audio ads, Whole Foods retail, and digital media on Amazon.com.
CW: Victoria Spagnuolo
CD: Jason Gold
Producer: Rad Olievschi
Design Director: Juhee Kim
Design + UX: Robert Suta
Design Technologist: Ben Godfrey, Alec Kunkel
Solutions Managers: Andrew Haynes, John Domesick
Strategist: Simge Okut