Celebrate the Funexpected

Kraft (Jell-O, Jet Puffed, Cool Whip)
Project Overview
Kraft challenged us to leverage the Amazon canvas in order to turn unexpected, everyday moments into a sweet celebration. So, we injected spontaneity and treats into the dessert shopping process, which has never been as fun as the desert eating process.

To surprise Amazon Fresh shoppers, we created Funexpected dessert boxes and launched activations at multiple Fresh locations in LA and Chicago.
The IRL Surprise
Shoppable Recipe Quiz
We also connected the experience to a shoppable recipe quiz on Kraft's Amazon storefront serving mini-celebrations all the way from recipe inspiration to shopping carts.
CW: Victoria Spagnuolo
CD: Sarah Betts
Strategist: Simge Okut
UX: Rathy Ros
Design Technologist: Joohyun Park
Solutions Manager: Maggie Gradala